UI, Icon Design
For many people, the benefits of eating breakfast are outweighed by the necessity of a quick morning routine. This self-serve ordering kiosk meets users in the middle, providing a fast experience with large icons and buttons that are easy to spot even for customers who just woke up fifteen minutes before.
As someone who needs to multitask, I want to be confident ordering at a glance so that I can focus on other things while I get my breakfast.
As someone with limited time in my morning routine, I want the fastest way to order my breakfast so that I don’t have to rush or skip eating to stay on time.
As someone who is extra sleepy in the morning, I want to order with as little thought as possible so I can get the breakfast I need to get my day started.
Focus on Icons
Self-serve ordering kiosks and their analog menu counterparts often rely on imagery to help customers locate the food they are looking for faster and more accurately. While photography is a popular choice, icons eliminate confusing details and can be recognized quickly, ideal for this small menu and an experience that prioritizes speed and low cognitive load.
The final icons emphasize warmth, energy, and friendliness while being sure to keep close to the look of the actual food.
Each icon went through multiple rounds of experimentation and refinement to deliver icons that met the goal of fast and unambiguous recognizability.